Book Club – TUES Feb 28, 2012: Users Not Customers
Posted by: calgaryux on: January 17, 2012
- In: Events | UX Book Club
- 2 Comments
Users, Not Customers: Who Really Determines The Success Of Your Business
by Aaron Shapiro
Date: TUESDAY, Feb 28, 2011
Time: 6:30
Location: Hop In Brew Pub House (213 – 12th Avenue SW)*
*We are attempting to contact the author to see if he will speak with us, via Skype. If we are successful in making these arrangements, we will have a different venue.
RSVP: Via Meet Up
About The Book:
If you’re still chasing customers online, you’re looking at the challenge backward.
Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm’s extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.
Rather than trying to get people to buy stuff online, these companies home in on the user experience. They’ve realized that building relationships between people and their brand has huge value, even if those users aren’t spending a dime on their products (yet).
It’s no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro’s big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.
Holipalooza – December 7, 2011- Holiday Celebration
Posted by: calgaryux on: November 30, 2011
- In: Around Town | Events
- 1 Comment
Holipalooza – Holiday Party
Date: Wednesday, December 7, 2011
Time: 5:30 to 9:00 pm
Location: Melrose Cafe & Bar (730 – 17th Avenue S.W.)
CalgaryUX and 18 of Calgary’s other fine technology locals are gathering to celebrate the holiday season – Holipalooza style!
Join a festive silent auction! Enjoy both live and DJed music, and more!
Entrance is free.
- Charcut
- Crave Cupcakes
- Melrose Cafe and Bar
- Ming Eat Drink
- Skyy Vodka
http://www.holipalooza.ca/
Looking forward to seeing everyone there!
Book Club – November 30, 2011: Measuring The User Experience
Posted by: calgaryux on: November 23, 2011
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert
Date: Wednesday, November 30, 2011
Time: 6:30
Location: Hop In Brew Pub House (213 – 12th Avenue SW)*
*We are attempting to contact the author(s) to see if they will speak with us, via Skype. If we are successful in making these arrangements, we will have a different venue.
About The Book:
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.
Available at Chapters, Amazon or your favourite book retailer.
Workshop: User Experience Done Right!
Posted by: calgaryux on: November 15, 2011
UX Events around Town: Habañero is offering a workshop entitled ‘UE Done Right!’
November 28th & 29th
http://www.uedoneright.com
Ben Skelton and Jasvir Shukla from Habañero are going to be in Calgary to present a 2-day user experience workshop.
“Create exceptional user experiences for websites, intranets, mobile and web applications”
Join us as we explore real world tools and techniques that we use to create first-class user experiences. Participants will practice the techniques described in the seminar through hands-on activities and exercises and will be given a comprehensive set of course materials and templates.
Find out more at: http://www.uedoneright.com
FYI… MRU World Usability Event
Posted by: calgaryux on: November 8, 2011
Brian Traynor (Associate Professor, Information Design, Faculty of Communication Studies) at Mount Royal University has put together a wonderful event for World Usability Day. They have invited various UX professionals from around the continent to present and share ideas around this year’s theme of Education.
The intent of the evening is for students and professionals alike, to learn about some current best practices in Usability. Participants will speak for about 15 mins and then take some questions. All locations will be connected in a synchronous environment via a videoconference-like setup. There will be a mix of students (Information Design, Computer Information Systems) and of course some Calgary UX practitioners.
Detailed Schedule:
5:00 – 5:10: Introductions
5:10: User Insight (Eric Holtzclaw, Denver/Atlanta) – Social TV Personas – recent research
5: 30: iStock Photo (Sona Khosla) – FEAST – Mentorship Program
5:50: MOB4HIRE (Paul Pautenan) - Crowd-sourced User Testing
6: 20: MIT IT (Chris LaRoche, Boston) – Encouraging Usability at Universities
6:40: City of Calgary (Paul Taylor) – Website design transformation at the City of Calgary
7:00: Wrap-up synch session (goodbye to Boston & Denver/Atlanta)
7:05: Open discussion, Q&A if desired
Adjourn for drinks locally
Where: Mount Royal University, Room Y324 (Videoconference room)
Getting there… If you are unfamiliar with Mount Royal, the best place for you to park is at the visitor parking by the West entrance. As you enter the main building, take an immediate right into the Y-wing. You will need to go up one level to the third floor.
Can’t make it to MRU that evening? There will be a number of ‘ports’ available for people to attend remotely. Join any time during the session. Here is the Guest Remote Access Link: https://sas.elluminate.com/m.jnlp?password=M.27C696A0E491AC5622A97401483767&sid=2011305
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