Posted by: calgaryux on: January 17, 2012
by Aaron Shapiro
Date: TUESDAY, Feb 28, 2012
Time: 6:30
Location: Hop In Brew Pub House (213 – 12th Avenue SW)
RSVP: Via Meet Up
About The Book:
If you’re still chasing customers online, you’re looking at the challenge backward.
Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm’s extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.
Rather than trying to get people to buy stuff online, these companies home in on the user experience. They’ve realized that building relationships between people and their brand has huge value, even if those users aren’t spending a dime on their products (yet).
It’s no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro’s big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.
Available at: Amazon | Chapters | iTunes
Change date to reflect 2012
1 | Peter
January 22, 2012 at 10:51 am
If you’re deciding between which place to download it from, it’s only $13.99 from iTunes vs. $15.78 via Kindle (Amazon).