Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics  by Thomas Tullis, William Albert

Date: Wednesday, November 30, 2011
Time: 6:30
Location: Hop In Brew Pub House (213 – 12th Avenue SW)*

*We are attempting to contact the author(s) to see if they will speak with us, via Skype. If we are successful in making these arrangements, we will have a different venue.

About The Book:
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.

Available at Chapters, Amazon or your favourite book retailer.